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Frak is a decentralized finance (DeFi) system that seeks to revolutionize the way value is created and distributed in the content creation industry. In the traditional model, only a small fraction (about 6%) of the value generated from a creator's work actually reaches them, with the majority being captured by intermediaries involved in content distribution. This has resulted in creators earning an average annual revenue of just $600.
The Frak protocol aims to address this imbalance by leveraging blockchain technology to create a system that directly connects content creators with their audience, allowing for a more equitable distribution of value. Here's how it works:
By fostering a direct link between content and its audience, the Frak protocol aims to create a more equitable and rewarding content ecosystem.