Product news, security and the Recommendation Economy, written by the team building Frak.https://frak.id/enhttps://frak.id/blog/dark-social-word-of-mouth-attribution/https://frak.id/blog/dark-social-word-of-mouth-attribution/37 % of your traffic lands in a bucket called Direct, and almost none of it is a bookmark. A CTO's look at why recommendations are invisible, and what measuring them actually takes.Sat, 19 Sep 2026 00:00:00 GMTfounder-povattributiondark socialword of mouthfirst-party dataCACmeasurementQuentin Nivelaishttps://frak.id/blog/crise-influence-ou-crise-confiance/https://frak.id/blog/crise-influence-ou-crise-confiance/Influencer recession, audience fatigue, creator burnout: the warning signs are piling up. What the numbers really show, and what comes next.Tue, 15 Sep 2026 00:00:00 GMTinfluenceinfluenceconfianceinfluencer recessionadvocacyauthenticitéVirginie Mairehttps://frak.id/blog/creator-economy-vers-recommendation-economy/https://frak.id/blog/creator-economy-vers-recommendation-economy/The Creator Economy is worth $250 billion but remains reserved for an elite. Why the market is shifting from an elitist model to a distributed economy where everyone becomes a channel.Wed, 15 Apr 2026 00:00:00 GMTrecommendation-economycreator economyrecommendation economyinfluencesocial commerceShopMyLTKVirginie Mairehttps://frak.id/blog/alternatively-influential/https://frak.id/blog/alternatively-influential/Influence does not stop at creators. Why reach no longer makes the difference but credibility does, and what that changes for brands.Sun, 01 Mar 2026 00:00:00 GMTinfluenceinfluencecreator economytrust economynano-influenceurUGCVirginie Mairehttps://frak.id/blog/chine-marche-recommendation/https://frak.id/blog/chine-marche-recommendation/Live shopping everywhere, communities at the center, Google and Meta absent. What ten days in the Greater Bay Area teach us about the future of acquisition in Europe.Sun, 01 Feb 2026 00:00:00 GMTmarket-analysisChinelive shoppingsocial commerceWeChatrecommandatione-commerceVirginie Mairehttps://frak.id/blog/affiliation-25-ans/https://frak.id/blog/affiliation-25-ans/A 17 billion dollar market built on a simple promise, and a model that has barely evolved. Where things stalled, and what comes next.Thu, 15 Jan 2026 00:00:00 GMTacquisitionaffiliationaffiliate marketingattributionpost-cookiecreator economyVirginie Mairehttps://frak.id/blog/retail-5-convictions-acquisition/https://frak.id/blog/retail-5-convictions-acquisition/Social commerce turned into second nature, the ceiling on traditional acquisition, demand for attribution, immediacy. Key takeaways from the Tech for Retail trade show and what they mean.Wed, 10 Dec 2025 00:00:00 GMTmarket-analysisretailTech for Retailsocial commerceretail mediaattributionacquisitionVirginie Mairehttps://frak.id/blog/q4-black-friday-surenchere-publicitaire/https://frak.id/blog/q4-black-friday-surenchere-publicitaire/In Q4, CPCs jump by 10 to 30 %, up to +50 % on Meta in retail. Why the bidding war is losing you money, and which alternative to activate.Tue, 30 Sep 2025 00:00:00 GMTacquisitionQ4Black FridayCPCCACsaisonnalitée-commerceVirginie Mairehttps://frak.id/blog/get-beauty-a-frak/https://frak.id/blog/get-beauty-a-frak/2015, meet-ups and YouTubers. 2026, the Recommendation Economy. What fifteen years spent in influence taught me about what lasts and what fades.Fri, 01 Aug 2025 00:00:00 GMTfounder-povcreator economyinfluenceGet BeautyentrepreneuriatadvocacyVirginie Mairehttps://frak.id/blog/bouche-a-oreille-gratuit-pourquoi-payer/https://frak.id/blog/bouche-a-oreille-gratuit-pourquoi-payer/The most common objection, and why it confuses word of mouth with noise. What is free, what costs money, and what drives revenue.Thu, 20 Mar 2025 00:00:00 GMTword-of-mouthbouche-à-oreilleCACROIattributionadvocacyVirginie Mairehttps://frak.id/blog/techno-feodalisme-communautes-plateformes/https://frak.id/blog/techno-feodalisme-communautes-plateformes/You invest to build a community, but the value, audience, and data stay with the platforms. Anatomy of a power struggle, and how to break free.Fri, 15 Nov 2024 00:00:00 GMTacquisitiontechno-féodalismeplateformesfirst-party datacommunautéCRMVirginie Mairehttps://frak.id/blog/frak-passwordless-future/https://frak.id/blog/frak-passwordless-future/92% of people now favour brands offering secure, easy sign-in. How Frak's passwordless Wallet SDK turns that expectation into trust, engagement and retention.Mon, 04 Nov 2024 00:00:00 GMTrecommendation-economysecuritypasswordlessweb3Matthieu Viala