Frak turns your customers into an acquisition channel.
Activate recommendation, your new growth lever — measurable, scalable and powered by your customers.
Recommendation as the new acquisition channel.
Brands invest in advertising and attention. But trust cannot be bought.
Today, a new economy is emerging: recommendation. Simpler, more direct, more powerful — and above all, more authentic.
Recommendation means:
- What people say
- What communities share
- What customers recommend to each other
Frak is launching the platform for the Recommendation Economy.
The first app dedicated
to the Recommendation Economy.
An active community
Your customers share and recommend products daily.
An Explorer space
A dedicated environment where brands gain visibility.
A recommendation system
Every recommendation becomes trackable, measurable and rewarded as soon as your goals are met.
Activate recommendation at scale.
The Frak dashboard lets you manage your recommendation campaigns easily and measurably.
1. Campaign creation
Define your goals (sales, opt-ins, traffic…), your budget and the rewards to distribute.
2. Activation
Your customers and Frak users share your products through automatically generated tracked personalized links.
3. Performance tracking
In real time, access your leaderboard to track generated sales, your most active customers and your campaign KPIs.
4. Reward distribution
Users are automatically rewarded when a recommendation meets the goals you've set.
Fast, frictionless integration of our SDK with Shopify, WooCommerce, Wix, WordPress…
The Frak Software Development Kit (SDK) is compatible with all e-commerce CMS platforms.
No setup costs. No complex integration.
Go live in under an hour!
Activate recommendation at every step of the customer journey.
From product discovery to retail, Frak plugs into every touchpoint of your customer journey to activate recommendation at the right moment.
Product Page
Encourage sharing right from discovery.
Order Confirmation
Capture intent at the moment of purchase.
Post-purchase Emails
Follow up and drive sharing.
CRM & Notifications
Automatically broadcast to your base.
Offline - Parcels & Retail
Extend the experience beyond digital.
Newsletter
Invite your customer base to become ambassadors.
Easily turn your happy customers into motivated business drivers!
Simple, transparent and profitable.
A single model. No subscription, no license, no setup fees — you only pay when you win.
Ex: Your CAC (customer acquisition cost) = €10
Frak commission = €2
Rewards distributed = €8
Included at no extra cost
-
Full SDK access
-
Unlimited dashboard members
-
Unlimited push notifications
-
Unlimited campaigns
-
Custom dashboard
Single rate
commission
No fixed costs. No commitment. No risk.
Ex.: Campaign budget = €1,000
CAC (customer acquisition cost) = €10
100 new paying customers acquired
Join Frak’s Founding Brands.
Frak is opening its platform to a limited number of partner brands for the launch of the Recommendation Economy.
A unique opportunity to take a position today on an emerging new acquisition channel.
Visibility from launch
Featured in the Explorer from the platform’s opening day.
+200 active ambassadors
Activate a community ready to recommend your products right away.
Priority activation on the platform
Launch your first campaigns before the public opening.
Dedicated support
Optimize your performance with personalized follow-up from our teams.
Early position on an emerging channel
Get a head start on the Recommendation Economy.
The first brands always capture the most value.
Get a head start
on the Recommendation Economy.
Access the platform ahead of everyone else.
Frequently asked questions.
What is the pricing model?
Frak operates purely on performance. You define the reward amount per sale (e.g. €5). Frak takes a commission on that amount. No flat fee, no subscription, no cost without a generated sale.
How does the technical integration work?
Integration is done via our SDK, with a few lines of code on your site. For Shopify stores, a dedicated app enables one-click installation. We are also compatible with WooCommerce, PrestaShop and most e-commerce platforms. You define your key events (visit, opt-in, purchase) and our team supports you for deployment within a few days.
How is attribution tracked?
Each recommendation link is personalized and unique. All visits, conversions, and sales are attributed automatically in real time, with full transparency on the dashboard.
Who pays the ambassadors?
You define the reward amount per conversion. Frak automatically handles the distribution to ambassadors as soon as your objectives are met. You only pay when the performance is there.
Can I choose which ambassadors recommend my products?
Frak operates as an open platform: any user can become an ambassador for your brand. You keep control over your objectives, rewards, and campaign rules. Quality is guaranteed by tracking that only rewards validated conversions.
What’s the difference with a classic affiliate program?
Classic affiliation relies on a handful of professional influencers. Frak activates all your customers as ambassadors — a much broader and more authentic base. Everything is measurable, automated, and you only pay on performance, with no fixed platform costs.