impact.com rents affiliates. Frak activates the customers you already have.
impact.com recruits professional partners who've likely never touched your product. Frak turns real customers (people who already buy, use and love it) into paid recommenders, with cash for both the sharer and the friend they convert.
TL;DR
- impact.com bills $30-$2,500+/mo plus a 2.5% transaction fee and a setup fee, before any sale.
- Frak has no subscription, no setup fee: just a 20% commission on validated sales.
- impact.com pays recruited, often-anonymous partners. Frak pays customers who already bought and trust the product.
- Every Frak referral pays both sides: cash to the sharer, cashback to the friend who buys.
- At high partner-driven volume, impact.com's 2.5% transaction fee can undercut Frak's 20%.
Pricing and model at a glance
impact.com is an enterprise partnership platform with tiered SaaS fees, a transaction fee and a one-time setup cost, built to recruit and pay professional partners. Frak charges a single commission and nothing else, and puts that money in the pockets of customers who already buy from you.
| Frak | impact.com | |
|---|---|---|
| Platform fee | €0 — no subscription, no setup cost | $30-$2,500+/mo SaaS fee, depends on tier |
| Success fee / commission | 20% commission on campaign spend (rewards paid out) | 2.5% transaction fee on partner-driven transactions |
| Setup fee | None — go live in under an hour | ≈$5,000-$25,000 one-time, depends on onboarding scope ≈ |
| Who earns the reward | The sharer earns cash rewards; the buyer earns cashback | Approved partners earn commission per tracked event: sales, leads, installs, bookings |
| Buyer-side reward | Cashback for the buyer, on every purchase via a shared link | None — impact.com is a B2B platform, the consumer is not rewarded |
| Who can promote you | Any of your customers, or any Frak user — no application, no follower minimum | Recruited partners plus 90,000+ marketplace affiliates and influencers |
| E-commerce integration | One-click Shopify app, SDK for WooCommerce, PrestaShop, Wix | Shopify app, integrations hub, REST and OpenAPI connectors |
| Contract | None — stop any time, nothing to cancel | Monthly or annual billing; ≈12-month commitments commonly reported (third-party) ≈ |
Values marked with ≈ are estimates not confirmed by the vendor — see the pricing disclaimer below.
Anyone can recommend. Most networks gate who's in.
impact.com's partners are recruited from a marketplace of 90,000+ affiliates and influencers — professionals, not people who've actually bought from you. Frak opens your products to any customer, with no recruiting required.
Based on the access requirements compared above — see the comparison table and sources below.
The math: rented affiliates vs your own customers
The two fee models charge on different bases. Frak charges on campaign spend, impact.com on total partner-driven revenue. And the fee buys something different too: impact.com's fee rents a professional partner, Frak's fee mobilizes a customer who already loves your product. Here is a worked example so you can compare the true cost.
- 1 Assumption: reward €10 per validated sale, target 100 sales → campaign spend €1,000.
- 2 Assumption: average order value €60 → partner-driven revenue €6,000.
- 3 Frak: 20% commission on the €1,000 campaign spend → €200 total.
- 4 impact.com Essentials: $500/mo (≈€460) + 2.5% of €6,000 (€150) → ≈€610 total.
Where Frak wins
Where impact.com wins
Frequently asked questions
Is Frak cheaper than impact.com?
At small to mid volume, yes: Frak has no subscription, no setup fee and no transaction fee. impact.com charges all three before you see a sale. At high partner-driven volume, impact.com's 2.5% transaction fee can undercut Frak's 20% commission on rewards. Compare with your own numbers above.
How does Frak's 20% commission work?
You set a reward per conversion: say €10 per sale. Frak takes 20% of the campaign spend, so €8 of every €10 goes straight to the customer who made the recommendation. No flat fee, no subscription, and you pay nothing when no conversion is generated.
Is Frak better than impact.com?
It depends on your scale and who you want promoting you. Frak wins on fixed costs, buyer cashback and recommendations from customers a friend already trusts. impact.com wins on enterprise breadth, a managed partner marketplace and a transaction fee that favors high-volume programs.
What does impact.com charge?
impact.com publishes four tiers: Starter from $30/mo, Essentials from $500/mo, Pro from $2,500/mo and Enterprise custom. A 2.5% transaction fee applies to partner-driven transactions, and a one-time setup fee applies depending on onboarding scope.
Do I need a contract with either platform?
Frak has no contract and no fixed fee. Campaigns stop the moment you stop paying rewards. impact.com offers monthly or annual billing; 12-month commitments are commonly reported by brands.
Which platforms does each integrate with?
impact.com offers a Shopify app, an integrations hub and REST/OpenAPI connectors. Frak ships a one-click Shopify app plus an SDK for WooCommerce, PrestaShop, Wix and WordPress.
Can I run both platforms at the same time?
Yes. Some brands use impact.com to recruit professional affiliates and influencers, and Frak to turn their own customers into paid recommenders with cash rewards. Attribution is per-link on both sides.
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Methodology, sources and disclaimers
- impact.com confirms a one-time setup fee exists but does not publish the amount on its pricing page. The $5,000-$25,000 range comes from third-party pricing sites (CostBench, StackScored) and may be outdated — request a quote for current figures.
- impact.com's official pricing page states monthly or annual billing. The 12-month contract length is reported by users and third-party sites but is not confirmed on impact.com's official pages — treat as estimated.
- impact.com quotes fees in US dollars. The euro figures in the math example are an approximate conversion at about $1 = €0.87 and move with the exchange rate.
- impact.com publishes two different marketplace sizes: 90,000 partners on its pricing page and 110,000+ in its help centre. We quote the lower, more conservative figure.
- Frak's commission applies to campaign spend (the rewards paid out), not to total partner-driven revenue — see the math example for an apples-to-apples comparison.
Facts last verified on 2026-09-17. Pricing and promos change — always check the vendor's official site before deciding.