Frak vs LTK: every customer can be the creator, not just the curated few
LTK pays a gated pool of applied, approved creators. Frak pays any customer real cash for a genuine recommendation, plus cashback for the friend who buys.
TL;DR
- LTK pays a curated pool of approved creators an average ≈16% commission, set per retailer.
- Frak pays any customer real cash for a genuine recommendation: flat 20% commission, no subscription.
- LTK requires 5K+ followers and an approved application; Frak requires neither.
- Frak also pays the buyer cashback. LTK's shopper earns nothing back.
- Frak turns real customer trust into cash, not just a following, into commerce.
Pricing and model at a glance
LTK and Frak both pay for performance, but they sit at opposite ends of the openness spectrum. LTK reserves its commissions for a curated, applied-and-approved creator pool; Frak opens the same cash logic to any customer, at one public flat rate.
| Frak | LTK | |
|---|---|---|
| Platform fee | €0: no subscription, no setup cost | No published subscription — brand platform is free |
| Success fee / commission | 20% commission on campaign spend (rewards paid out) | Set per retailer, avg ≈16% (LTK guidance: <12% low, 16-20% competitive) |
| What triggers a payment | Any validated conversion you configure: sale, opt-in, visit | Sale through a creator's shoppable link or LTK Shop |
| Who earns the reward | The sharer earns real cash, withdrawable to a bank account | The creator earns commission; rate set per retailer |
| Buyer-side reward | Cashback for the buyer, on every purchase via a shared link | None — LTK rewards only the creator, not the buyer |
| Who can promote you | Any of your customers, or any Frak user, with no application or follower minimum | Approved creators only — application required, 5K+ followers expected |
| E-commerce integration | One-click Shopify app, SDK for WooCommerce, PrestaShop, Wix | Web-based brand platform; creator tools via the LTK app |
| Contract | None: stop any time, nothing to cancel | Custom onboarding — application and sales conversation required |
Values marked with ≈ are estimates not confirmed by the vendor — see the pricing disclaimer below.
Anyone can recommend. Most networks gate who's in.
LTK requires 5K+ followers and an approved application before a creator can even start. Frak has no gate: any customer can share a link and start earning the same day.
Based on the access requirements compared above — see the comparison table and sources below.
The math, with real numbers
LTK charges no platform fee. Brands pay creator commissions per sale, and only the creator sees that money. Frak charges 20% on the rewards you budget, and splits the payout between the sharer and the buyer. The cost bases differ, so here's an apples-to-apples look at a 100-sale campaign.
- 1 Assumption: 100 sales at €50 each → €5,000 in referred revenue.
- 2 Assumption: on LTK, the retailer sets a 16% creator commission (LTK's published average).
- 3 LTK: 16% × €5,000 = ≈€800 in creator commissions (€8 per sale). No platform fee. Brand all-in: ≈€800, all to the creator.
- 4 Frak: same €8 reward per conversion → €800 campaign spend → 20% commission = €160 fee. Brand all-in: €960 — split between the sharer and the buyer.
Where Frak wins
Where LTK wins
Frequently asked questions
Does LTK charge brands a platform fee?
LTK's brand platform lists all features (brand profiles, creator discovery, CRM, analytics) as free. There is no published subscription. Brands pay creator commissions per sale, set by each retailer, averaging ≈16%. That money goes to a curated pool of approved creators, not your own customer base.
Is Frak better than LTK?
It depends on your goal. Frak wins on open access, buyer cashback and transparent pricing. It turns every real customer into a paid recommender. LTK wins on its massive creator network, content-driven discovery and 12+ years of data. For everyday word-of-mouth at zero gatekeeping, Frak; for influencer content at scale, LTK.
Who can join LTK as a creator?
LTK requires a public social profile with at least 5K engaged followers, regular posting and an approved application. Frak has no such gate: any customer can sign up and start earning cash immediately, no audience required.
Does LTK integrate with Shopify?
LTK's brand platform is web-based, with creator tools via the LTK mobile app. Frak offers a one-click Shopify app plus an SDK for WooCommerce, PrestaShop and Wix, giving deeper direct integration for e-commerce stores.
Do I need a contract with LTK?
LTK requires an application and a sales conversation before onboarding. There is no self-serve launch. Frak has no contract: create a campaign, fund rewards, and stop anytime.
What commission rate does LTK charge?
LTK doesn't charge a platform fee. Instead, each retailer sets its own creator commission rate. LTK publishes guidance: below 12% is low, 13-15% is reasonable, 16-20% is competitive. The average is ≈16%, and only the approved creator sees it.
Can buyers earn cashback on LTK?
No. LTK rewards only the creator who shared the link. The shopper discovers and buys through the LTK app, but earns nothing back. Frak pays real cash to the sharer and cashback to the buyer — both sides of the same purchase.
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Methodology, sources and disclaimers
- LTK's brand platform is listed as free with no subscription on its official brand platform page. However, LTK may change its pricing model — always confirm current terms during onboarding.
- LTK's average commission rate (≈16%) and rate guidance (<12% low, 13-15% reasonable, 16-20% competitive) come from LTK's official creator and brand pages. Actual rates vary by retailer and campaign.
- LTK's creator requirements (5K+ followers, application) are stated on LTK's official creator page. The threshold is a guideline, not a published guarantee — approval is discretionary.
- LTK's stats (44M+ monthly shoppers, 160+ countries) come from LTK's official company page. LTK's regional sites publish slightly different figures, and these may change.
- Frak's commission applies to campaign spend (the rewards paid out), not to total referred revenue — see the math example for an apples-to-apples comparison.
Facts last verified on 2026-07-29. Pricing and promos change — always check the vendor's official site before deciding.