ShopMy vs Frak: a curated creator roster or your own customers?
ShopMy pays a vetted pool of creators a subscription plus transaction fees to promote you. Frak pays your own customers real cash to recommend what they already buy. No fixed cost, ever.
TL;DR
- ShopMy starts at ≈$399/mo plus a 3.9% GMV transaction fee on affiliate sales.
- Frak charges zero fixed cost: one 20% commission, only on validated conversions.
- ShopMy rewards a curated creator only; Frak pays real customers cash and buyers cashback.
- ShopMy's network is 185,000+ vetted creators; Frak is every customer who already trusts you.
- If your budget is tight, ShopMy's monthly subscription is due before any sale lands.
Pricing and model at a glance
ShopMy charges a subscription plus GMV-based transaction fees to route sales through a curated creator roster. Frak charges a single 20% commission to pay your own customers for the recommendations they're already making — nothing else.
| Frak | ShopMy | |
|---|---|---|
| Platform fee | €0 — no subscription, no setup cost | ≈$399/mo for the Affiliate Package; higher tiers custom ≈ |
| Success fee / commission | 20% commission on campaign spend (rewards paid out) | 3.9% GMV fee (Affiliate) or ≈2.9% (Network Access); creator commissions paid on top ≈ |
| Who earns the reward | Both the person who shares the link and the buyer who purchases through it | The creator only — through commission and paid Opportunities |
| Buyer-side reward | Cashback for the buyer, on every purchase via a shared link | None — ShopMy rewards the creator, not the buyer |
| Who can promote you | Any of your customers, or any Frak user — no application, no follower minimum | Curated network of 185,000+ creators; brands can also pay for placements via Opportunities |
| E-commerce integration | One-click Shopify app, SDK for WooCommerce, PrestaShop, Wix | Custom Shopify private app + Google Tag Manager; no public plugin marketplace |
| Contract | None — stop any time, nothing to cancel | Monthly subscription on Affiliate; custom billing for higher tiers |
| Paid campaigns (Opportunities) | Not applicable — commission model covers every campaign type | ≈15% platform fee on the Opportunities campaign budget, on top of subscription ≈ |
Values marked with ≈ are estimates not confirmed by the vendor — see the pricing disclaimer below.
Anyone can recommend. Most networks gate who's in.
ShopMy's 185,000+ creators are curated and vetted for reach. Most have never bought from you. Frak turns every customer who already has into a potential recommender, with no curation gate in the way.
Based on the access requirements compared above — see the comparison table and sources below.
The math, with real numbers
The two fee models charge on different bases: ShopMy stacks a subscription on top of GMV fees, Frak charges one commission on the rewards paid out. Here is a worked example with every assumption listed so you can swap your own numbers.
- 1 Assumption: campaign budget €1,000, reward €5 per sale → 200 paying customers.
- 2 Assumption: average order value €50 → referred GMV €10,000.
- 3 Frak: 20% commission on the €1,000 campaign spend → €200 total.
- 4 ShopMy Affiliate (≈$399/mo ≈€344 + 3.9% of €10,000 ≈€390) → ≈€734 total, excluding creator commissions.
Where Frak wins
Where ShopMy wins
Frequently asked questions
Is Frak cheaper than ShopMy?
At low-to-medium volume, usually: Frak has no subscription, ShopMy starts around $399/mo. Add ShopMy's 3.9% GMV fee and creator commissions, and Frak's single 20% commission is often cheaper, and it only fires on a validated sale. Compare with your own numbers above.
How does Frak's 20% commission work?
You set a reward per conversion: say €5 per sale. Frak takes 20% of the campaign spend, so €4 of every €5 reaches the customer who shared your product. No subscription, no setup fee, and nothing to pay when no conversion happens.
Is Frak better than ShopMy?
It depends on your priorities. Frak wins on fixed costs, on paying real customers rather than a curated creator roster, and on rewarding the buyer too. ShopMy wins on gifting workflows and deep per-creator performance analytics. Both are legitimate models, built for different jobs.
Which platforms does each integrate with?
ShopMy integrates via a custom Shopify private app plus Google Tag Manager. There is no public plugin marketplace. Frak ships a one-click Shopify app and an SDK for WooCommerce, PrestaShop, Wix and WordPress.
Do I need a contract with either platform?
No. ShopMy runs month-to-month on its Affiliate package; higher tiers are custom. Frak has no contract and no fixed fee: campaigns stop when you stop funding rewards.
Does ShopMy offer cashback to buyers?
No. ShopMy pays only the creator through commissions and paid Opportunities. The buyer earns nothing. Frak pays cashback to the buyer on every purchase, on top of the cash reward to whoever shared the link.
Can I run both platforms at the same time?
Yes. Some brands use ShopMy for curated creator gifting and analytics, and Frak to turn their own customer base into paid recommenders with buyer cashback. Attribution is per-link on both sides.
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Methodology, sources and disclaimers
- ShopMy does not publish a standalone public pricing page. The ≈$399/mo Affiliate Package fee is reported by multiple third-party review sites and referenced in ShopMy's official Notion FAQ; it may change — request a current quote.
- The 3.9% GMV fee on the Affiliate Package is confirmed in ShopMy's official help FAQ. The 2.9% GMV fee for the Network Access Package and the ≈15% Opportunities platform fee are third-party estimates, marked as approximate.
- ShopMy quotes in US dollars. The euro figures in the math example are approximate conversions at about $1 = €0.86 and move with the exchange rate.
- The '185,000+ creators' figure comes from ShopMy's official affiliates landing page (2026). The research brief cited 300,000+, which appears to be an outdated third-party estimate — the official figure is used here.
- Frak's commission applies to campaign spend (the rewards paid out), not to total referred revenue — see the math example for an apples-to-apples comparison.
Facts last verified on 2026-04-24. Pricing and promos change — always check the vendor's official site before deciding.